Google trends data trending free#

Thanks to the data provided by Google Trends, we can increase our visibility by contributing to efforts such as SEO, SEM, and content marketing. You can also access the comprehensive content that we have prepared to automate your work using the Google Trends API here : Using Google Trends KPI

In addition to the paid and free tools you can use for keyword research, we can use Google Trends data to see which search terms are being used the most and target them on our pages. Targeting these countries in the relevant sector will be a meaningful choice in terms of both traffic and sales. For example, it shows the trends of users in countries such as the Netherlands, Germany and Belgium in the search terms 'villa rental' and 'villa rental' worldwide. We can conduct market research with Google Trends, especially for queries from abroad or to see the sectoral impact of another country. This situation emerges as an important opportunity for businesses in the sector. If we give an example from the same sector, we see that the search term 'New Year's villa for rent' has also increased significantly in the first week of December. In this way, completing preparations on the digital side before the seasonality begins can have a positive impact on conversion rates with the increase in search volumes. For example, for a business that offers villa rental services in the holiday sector, we can easily see with Google Trends data that the trend change in the relevant search terms started in March. By taking action on ups and downs, we can turn them into opportunities. We can catch the seasonality, especially in the sector, and follow the changes. Likewise, it is highly likely that special days will also see changes in search terms. In some sectors, the search volumes of search terms can increase significantly with seasonality. For example, if we use the YouTube search filter instead of web search, we can see if the search term is trending on YouTubeĪnalyzing Seasonality and Seizing Opportunities Google Trends allows us to access data in breakdowns other than Web results, such as shopping, news, and YouTube searches. However, examining data from the last 2-3 years and more recent data may be more useful in terms of timeliness. In the search terms data, data from 2004 to the present day can be accessed. We can also use the comparison process to see brand strength or to compare with competitors. If there is more than one type of product group, we can query the trend of product groups by comparing search terms. In this way, we can present the campaign to be created more efficiently, effectively, and suitable for the target audience. For example, we can examine the level and change in the popularity of a brand when we are working on a product or category-specific advertisement. One of the most important data that Google Trends provides is information about popularity. If the top filter is selected instead of rising in the related queries section, it lists the value formed according to the search volume and periodic search frequency of the related queries, that is, the data it presents in the graph for more than one query. The value given as 'breakout' indicates that the trend of the word has decreased compared to the past. While examining the search term 'search engine optimization', we have actually discovered opportunity queries. For example, in the related queries for the search engine optimization search term, it is seen that the search term 'SEO service' increased by 400% and the search term 'SEO check' increased by 170%. In this graph, we can especially consider the suggestions in the related queries section.

Below this graph, search term data by region and city, and queries related to topics related to this term are displayed. When using Google Trends with the search term, you will see a graph based on the search volume and periodic search frequency of the topic. With Google Trends, it is also possible to compare terms with filtering features such as country, date range, search term category, and search type. In this way, we can follow the agenda, learn about search trends or produce content. With the increasing use of the Google search engine, the fact that Google Trends offers only Google data allows us to make meaningful inferences. Thanks to Google Trends, we can see how often search terms or phrases change, in which languages, regions, or periods, with statistics. View of the Current Google Trends Version The tool was first made available on May 10, 2006.Īfter different version changes at intervals after its launch, the most recent version change brings significant improvements in terms of user experience. Trends is a free tool from Google that provides data and graphs about the popularity of topics searched on Google and YouTube.

Google trends data trending free#